New DfE recruitment ad showcases how teachers can make a difference

2020-01-07

The Department for Education has put the spotlight firmly on how primary teachers and secondary teachers can shape the generations of tomorrow after launching its new recruitment campaign.


A new TV advert, titled ‘Tuesday’, focuses on how teachers can make a difference to the lives of pupils on a daily basis.


It features teacher Addison Brown, who now works at Bedford High School in Leigh, and seeks to showcase everyday life in a secondary school.


The former GB water polo player turned science teacher will now feature on TV, on-demand services and in cinemas, as well as across social media platforms.


By showing teaching as a vibrant and creative career, the advert seeks to inspire people to take up teaching as part of the wider ‘Get into teaching’ campaign.

Created by Havas London, it represents a follow-up to the campaign’s 2018 video which showcased a day in the life of a pupil.


Chloe Saklow, deputy director for teaching, customer and brand at the Department for Education, said the key messages have resonated well with existing and aspiring teachers.


“There are thousands of brilliant teachers helping to shape the next generation and we want to encourage more people to join this unique and dynamic profession by reflecting one dedicated and inspiring individual whose enjoyment of what he does is as clear as it is infectious,” she explained.


Schools minister Nick Gibb echoed her comments and said “there has never been a better time to become a teacher”, referencing plans to raise starting salaries for teachers to £30,000 by 2022-2023.


“I would urge anyone interested in a career where they can have a real impact on the lives of children to consider joining thousands of dedicated teachers working in our classrooms,” he added.


More information about getting into teaching can be found on the Get into teaching website.


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