Digital & Product Marketing Manager

Job Title: Digital & Product Marketing Manager

Location: Liverpool / London 

Department: Marketing 

About Us

We are a forward-thinking education recruitment company with ambitious growth plans and a clear vision to transform how schools, educators, and candidates connect. Our mission is to make a lasting impact in the education sector by combining human expertise with smart, digital-first solutions. As part of our expert team, you’ll have the opportunity to contribute to a company that is not only scaling rapidly but also re-shaping the future of recruitment in education. Innovation, customer focus, and collaboration are at the heart of everything we do.

About the Role

We’re looking for a highly strategic and hands-on Digital & Product Marketing Manager to lead the way in shaping our online market presence, driving customer engagement, and positioning our products for success. This role bridges product, digital marketing, and customer insights to deliver market-facing strategies that fuel growth.

Key Responsibilities

• Digital Marketing & Campaigns: Own the company’s digital presence, including web strategy, acquisition channels, and digital campaigns, as well as app marketing, ensuring cohesive and impactful messaging, working with the Content and Social Media Manager.
• Product & Market Insight: Own persona mapping, market research, and customer insights to inform product positioning and go-to-market strategies.
• Positioning & GTM Strategy: Define product narratives, competitive positioning, and market entry approaches that resonate with target audiences.
• Sales Enablement: Support the Senior Marketing Executive with development of tools, collateral, and messaging frameworks to empower the sales team and support customer acquisition.
• Customer-Centric Focus: Act as the voice of the customer within the organisation, ensuring our products and online messaging align with evolving needs and the overall customer strategy.

What You’ll Bring

• Proven experience in digital marketing, product marketing, or product management.
• Strong understanding of customer journey mapping, persona development, and market research.
• Expertise in web management, digital advertising, and online campaign optimisation.
• Ability to create compelling product positioning and clear go-to-market strategies.
• Excellent communication and collaboration skills, working across marketing, product, and sales teams.

Why Join Us?

At Tradewind, we pride ourselves on being more than just a recruitment business. We are driven by purpose, passionate about education, and committed to making a difference. You’ll be joining a team that values creativity, forward-thinking ideas, and collaborative working. As part of our exciting growth journey, you’ll have plenty of opportunities to shape the way we work, influence the direction of our digital landscape and products, and grow your own career with us.

We also offer fantastic benefits, including:

• Competitive base salaries
• 23 days annual leave with 2 additional days at 2 year service, plus reduced working hours during summer holidays
• Annual Awards weekend away abroad
• Long Term Service Awards
• Employee Assistance Programme – Confidential advice and support services
• Career Pathway programs 
• Free breakfast
• Extended lunch breaks to attend the gym
• Cycle to work scheme
• Free Eye Test
• Pension
• A vibrant and modern office space 
• A welcoming, high-performing, and supportive team environment

If you’re excited about combining digital expertise with customer and product insight to drive growth in a purpose-led business, we’d love to hear from you.

Apply now by sending your CV to meera.patel@twrecruitment.com